The Ipsos Almanac

Tax Advantage Share Schemes (TASS)

Qualitative research from Ipsos on behalf of HMRC to explore motivations and barriers to uptake of Tax Advantage Share Schemes (TASS).

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2

Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos.

Taking a stand in the age of COVID-19

A corporate communications perspective.

Ipsos Research Highlights - 11 September 2020

In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 1

The first of four Communicating Public Health reports, published by Future Care Capital, shares insight from Ipsos's analysis of social media activity during the pandemic.

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

CX Voices 2020

A ‘state of the nation’ from CX professionals covering the effects of COVID-19 on the industry and perspectives for CX in 2021.

Ipsos Research Highlights - 28 August 2020

In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.

When difference doesn’t mean different: Understanding cultural bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Building reputation resilience before a crisis

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.