The Ipsos Almanac

This marks the first of our weekly Ipsos Research Highlights, which will closely follow the evolution of the pandemic. This week features the changing behaviours of the British public, opportunities for brands and how COVID-19 may affect long-term trends.

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.

In these unprecedented times, it is tempting to stick your head in the sand. But as Jamie Talmage explains, for general insurers doing the right thing now will pay dividends in the long run.

Ipsos was commissioned by HMRC to undertake qualitative research with small businesses to understand the impact that Making Tax Digital has had on their record-keeping behaviour and scope for error when preparing VAT submissions.

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.

This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.

Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).

How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.