The Ipsos Almanac

Companies must understand the impact corporate responsibility has on a most valuable asset - their employees (both existing and potential). Ipsos undertakes a vast amount of research on behalf of organisations, examining the impact CR / CSR has on different stakeholder groups, including employees.

An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.

In the past year, Ipsos ASI has evaluated over 100 digital communications using Ipsos ASI's holistic 360 tools. What have we learned in that time? And what questions should you as a marketer ask yourself when assessing your digital and online advertising strategies?

How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.

An overview of online research and potential pitfalls to avoid.

Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.

How research is adapting to the multi-platform era of media fragmentation.

An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients'…

More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos. This…