The Ipsos Almanac

Full MediaCT Glossary

4th Edition of the full Glossary of Ipsos Media CT terms.

Understanding London Life

This report contains comprehensive analysis of Best Value Performance Indicator (BVPI) data for London

Ipsos Health Physician Paper

In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office.

Housing Frontiers 2008

This is the second Housing Frontiers report dedicated to analysis of tenant satisfaction data derived from the 2006/07 wave of Best Value Performance Indicator (BVPI) Surveys.

London in 2008 Briefing Pack

Download a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new Mayor, Boris Johnson.

Media Brand Equity

An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.

Understanding Customer Relationships

Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and…

Retail Multi-Trend Flyer

A flyer for Ipsos retail's 16 Hot Trends and Consumer Behaviour Study.

Sustainability Issues in the Retail Sector

This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities…

Closing The Gaps

Crime has fallen, but people don't believe it - and they've lost confidence in the government. This report looks at the reasons for this "perception gap" and what we can do to close it.