The Ipsos Almanac

In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google…

Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.

Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

The Electoral Commission contracted Ipsos to conduct research into the design and content of the registration forms for Individual Electoral Registration (IER)

With the support of Unbound Philanthropy, Ipsos has written Perceptions and Reality: Public attitudes to immigration; our attempt to present a more complete picture by collating and distilling a wide range of attitudinal data on immigration.

Ipsos were commissioned by the Joint Trust Special Administrators (TSAs) to collect and analyse the responses to the public consultation Maintaining high quality, safe services for the future on TSAs' draft recommendations on the future of Mid Staffordshire NHS Foundation Trust.

MediaCT investigates the Business Elite and how the recession has affected them.

MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.

Ipsos were commissioned by NHS Clinical Commissioners to undertake an independent survey of CCG leads in England, in order to understand how the ways of working designed to frame relationships between NHS England and CCGs are being modelled.

Ofgem asked Ipsos to use the Consumer First Panel to examine what consumers want in a future Change of Supplier (CoS) process.