The Ipsos Almanac

Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.

The pharmaceutical sector is at an inflection point. The industry’s successes in tackling COVID-19 have helped to improve perceptions of it. But can the sector maintain this upward trajectory and continue to leverage its reputation and in a post-pandemic world?

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

Lydia Whitaker looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to examine how experiences of health care differ for those with and without long term mental health conditions.

With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.

Ipsos was commissioned by the Strategy Unit (Midlands and Lancashire Commissioning Support Unit) to assist the work of University Hospitals Coventry and Warwickshire NHS Trust.

Daniela Alvarez Garcia looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about people’s different experiences in hospital care.