The Ipsos Almanac

What can we learn from the local elections?

The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.

There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.

Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.

Elevate Your Retail Game with Strategic Insights from Audit Essentials

The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.

Reform UK: local elections, big test. Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.

AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.

Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.