The Ipsos Almanac
Alexa, Mummy and Me: New opportunities for kids and voice
This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.
Ipsos Research Highlights - 24 April 2020
This week's Ipsos Research Highlights features how the British public feel about a potential exit strategy from lockdown, attitudes to immigration and the fourth edition of our Signals report.
Signals #4: Understanding the coronavirus crisis
This fourth edition sees us continue to bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England
Our latest Active Lives Adult Survey for Sport England shows that activity levels for adults aged 16+ were at a record high before the coronavirus pandemic.
Video Mystery Shopping – Closer to real
Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
Ipsos Research Highlights - 17 April 2020
This week's Ipsos Research Highlights features the impact coronavirus is having on the British public, the surge in Boris Johnson’s positive perception rating, mental health and how brands can adapt to this shift in behaviour.
Multi-source Healthcare Data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
Medical crowdsourcing: What are Physicians communicating during COVID-19? [15 April 2020]
Ipsos’ regular qualitative analysis of the G-MED Global Physician Online Community.
Ipsos Reputation Council Report 2020
Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and…