The Ipsos Almanac

This thought piece considers the twin challenges faced by the film industry in needing to cut off illegal file sharing sites, whilst developing compelling official digital models to act as credible alternatives to pirate sites.

Talent 2 and Ipsos recently joined forces to survey senior HR professionals about how the global recession is affecting their organisations and their people management strategies and practices.

The Association of Home Information Pack Providers (AHIPP) commissioned Ipsos to conduct an online survey amongst its member's customers.

There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British Public over Michael Jackson or Princess Diana.

Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.

Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.

There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).

The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.

It has been a busy few months in the Reputation Centre.

A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful…