The Ipsos Almanac

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 

This episode unpicks Understanding Society, featuring Keiran Pedley, Trinh Tu and Alex Bogan discussing the cost of living, reaching the Net Zero target and how this impacts our nation’s health.

Anita Jeffreson looks at results from the NHS Maternity Survey 2022, run by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about experiences of maternity services.

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

The following provides a summary write-up of a panel session that Ipsos chaired at the Anthropy event held at The Eden Project at the beginning of November 2022. This provides an overview of the key points that were discussed and the main take-outs from the discussion.

Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest…

Economic turmoil has brought the housing affordability crisis into sharper relief for mortgage holders and renters. What can Government do? The response to COVID-19 was to pull more levers: eviction bans, mortgage and Stamp Duty holidays. In the Autumn Statement, Chancellor Jeremy Hunt announced…

This edition of Understanding Society covers a diverse and varied array of topics relating to the cost-of-living crisis, and how the rising costs have been affecting British society. Ipsos researchers consider food insecurity, sustainable living, the housing market, generational divides, and much…

Prime Minister Rishi Sunak gave a ‘cast-iron commitment’ to prioritise levelling up in his first PMQs. In the face of an economic situation requiring ‘eye-wateringly difficult decisions’, what hope do the public have that living standards, high streets, and public services will prosper in the…