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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
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Essential Digital Skills for Work 2024
The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
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Pioneering Data Collection: Barb and PAMCo Join Forces
Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.
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Improving Consumer Duty Outcomes Through Customer Experience
Understanding the health of your relationship with customers is vital to sustain, broaden, and deepen customer relationships. For brands in the financial services sector, Consumer Duty only adds to this commercial impetus to treat customers fairly - the regulatory imperative has moved from adhering to rules to being guided by the core principle of acting to deliver good outcomes for retail customers.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Consumer Food Shopping Experiences Research
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
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How should the banking sector respond to the cost-of-living crisis?
With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.