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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Evolving Your VoC Program for Continued Success - AXA Case Study
Keep your Voice of the Customer (VoC) program fresh and effective with ongoing improvements and innovative tweaks.
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Nine key Learnings from AXA Health's Award-Winning VoC Program
Find out the key takeaways from AXA Health's award-winning VoC program: Empowering storytelling across departments, prioritising customer segments for maximum impact.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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The Key To Your CX Success
In this new Ipsos white paper, author Fiona Moss explores how organisations can determine the right CX KPIs to drive business performance.
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CX Voices 2020
A ‘state of the nation’ from CX professionals covering the effects of COVID-19 on the industry and perspectives for CX in 2021.
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2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19