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Help Shape the Future of Youth Funding in the UK
Join Important Research from the Department for Culture, Media & Sport (DCMS)
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Reflecting on the GP Patient Survey webinar 2025
On 17 July 2025, Ipsos hosted a webinar discussing the recently published 2025 GP Patient Survey (GPPS).
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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Can Reeves Chart a Course Through Economic Pessimism?
With the Spring Statement looming, Ipsos polling reveals public pessimism about the economy and a difficult balancing act for the Chancellor as Britons want to hear how Labour will deliver economic growth, reduce the cost of living, and improve public services.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.