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Ad Transferability Lessons Learned
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.
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Using Research for Effective Media Planning
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
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Next Level: Observations on the UK gaming market
The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?
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Leveraging social media
Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.
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ASI Digital event - the smart device revolution
Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
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ASI Digital event - leveraging the social media paradox
The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.
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ASI Digital event - the truth about digital and engagement
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
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Tech Tracker September 2012
Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.