Search
-
Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
-
Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
-
Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
-
Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
-
Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
-
The Evolution of Social Media
MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
-
The Tablet Evolution
The tablet has come a long way since its mainstream launch in 2010. In the newest Thought Piece, Ipsos MediaCT explore the tablet's place in our technology driven environment.
-
Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
-
Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.