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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Platforming Progressivism: The role of media providers in and amongst social change
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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What does social distancing behaviour tell us about our needs?
What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?
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Instagram’s Impact on Canadian Businesses
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).