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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
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Faster, Better, Cheaper: Making Money in a Digital World
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes. -
Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.