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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Developing a long-term research agenda
Detailed findings from a research study conducted by Ipsos, The Strategy Unit and RAND Europe on behalf of the Health Foundation.
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Using a Discrete Choice Experiment to understand the public’s decision-making around arranging and paying for residential care
In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care (DHSC) to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.