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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How are the public likely to receive the government’s plans for improving access to primary care?
Last week the government announced its plan to improve access to primary care, focussing on a set of interventions to tackle the growing pressure on GPs.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Digital Doctor 2023: What is the digital reality among Doctors in the era of AI and patient empowerment?
Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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NHS waiting lists - the other reason over 50s are withdrawing from the workforce
In the Chancellor's new budget, a great deal of emphasis has been placed on the increasing number of over-50s leaving the workforce. This has led to a number of policies aimed at enticing this population back to work – including the much-lauded policies around raising the cap on interest free pension draw-down. However, this is not addressing one of the key reasons for people leaving the workforce – increasing NHS waiting lists.
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International Social Research on Gender
Ipsos Public Affairs UK international research on all things gender.
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Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare
The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.