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Struggling for a winning message, Trump heads for defeat
President Trump needs to turn things around fast to win re-election, writes Keiran Pedley.
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Fewer Britons see themselves as happy compared to last year, but three-quarters remain cheerful
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Britons support paying more tax to fund public services – most popular being a new net wealth tax
Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending.
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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
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New polling shows the financial and emotional impact of the Coronavirus pandemic
New polling by Ipsos for The Health Foundation shows that people from a black and minority ethnic background are more likely to report that the Coronavirus pandemic has had a negative impact on their income, and are more likely to report concerns about their mental wellbeing as a result of the pandemic.
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NATS Aviation Index 2020 - public attitudes towards aviation in the UK
There is increasing public pressure to reduce the impact of flying on the environment, according to Ipsos research conducted on behalf of air traffic service, NATS.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Leaders of Britain’s biggest companies unfazed by possibility of Scottish independence
New analysis of Ipsos's Captains of Industry survey shows only a minority of business leaders think Scottish independence poses a significant risk to their company.