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Volkswagen Group UK Redefines Customer Experience Measurement Through Ipsos and Medallia Collaboration
Ipsos, along with Medallia, Inc., has announced the next step in its partnership with Volkswagen Group UK, marking the next phase in VWG UK’s customer experience journey.
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MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
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Nearly one in five Britons turn to AI for personal advice, new Ipsos research reveals
Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Easier access to GP appointments remains the public’s top priority for the NHS
Latest polling from the Health Foundation and Ipsos reveals that the public continue to prioritise improving access to GP appointments. While public views of the standard of care in the health service remain negative overall, there are some signs that perceptions of NHS care are slowly improving.
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Public understanding of adult social care remains limited
Latest polling from the Health Foundation and Ipsos reveals ongoing public pessimism about the state of social care, with over two in five (43%) of the public in England believing the standard of social care has declined in the last year. There is public support for greater government involvement in the funding of social care, however public understanding and awareness of how social care is funded and provided is limited.
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The Advocacy Ripple Effect
What if you could turn your happiest customers into your most effective marketers?
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The Rise of No/Low Alcohol: Motivations, Moments, and Innovation
From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
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Ipsos poll on British attitudes towards the conflict in Israel and Gaza
While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.
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Honouring Sir Robert Worcester
Ipsos is deeply saddened to hear of the passing of Sir Robert Worcester, a trailblazer in the field of market research and political polling, who died on Friday 5 September 2025.