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Pension Wise service evaluation: research with 2019/20 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise.
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Demand for business leaders to speak out on social and political issues rises, amid growing alarm about climate change and coronavirus
Research from Ipsos and the Good Business Festival highlights that two-thirds of people want business leaders to speak out on social and political issues, as disillusionment in government persists.
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Majority of Britons think things are headed in the ‘wrong direction’ – first time this year
Ipsos's October 2020 Political Pulse shows fewer than one in five (18%) now think the country is headed in the right direction.
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Struggling for a winning message, Trump heads for defeat
President Trump needs to turn things around fast to win re-election, writes Keiran Pedley.
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Fewer Britons see themselves as happy compared to last year, but three-quarters remain cheerful
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Britons support paying more tax to fund public services – most popular being a new net wealth tax
Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending.
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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
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New polling shows the financial and emotional impact of the Coronavirus pandemic
New polling by Ipsos for The Health Foundation shows that people from a black and minority ethnic background are more likely to report that the Coronavirus pandemic has had a negative impact on their income, and are more likely to report concerns about their mental wellbeing as a result of the pandemic.