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Britons prefer Biden to Trump in US race
Seven in ten would prefer to see Biden win the Presidential Election in November
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Rishi Sunak remains popular for his handling of Coronavirus
Ipsos's August Political Monitor shows that Rishi Sunak remains popular for his handling of the Coronavirus outbreak.
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Largest testing programme for Coronavirus shows virus continued to decline in June
The second report from the country’s largest study on Coronavirus rates of infection has been published, showing further decline in COVID-19 in late June and early July. The study involved 150,000 volunteers tested across England between 19 June and 8 July.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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EMEA Coronavirus Selfcare Survey
An omnibus survey conducted in the UK, Germany, Italy and Spain for GSK.
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From home life to work and money: the impact of lockdown on the 50-70s revealed
Ipsos conducted research on behalf of the Centre for Ageing Better to understand the impact lockdown has had on those in their 50s and 60s. The findings reveal how the pandemic has changed people’s lives and their plans for the future.
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Face masks becoming normal but a flashpoint while ‘COVID-secure’ behaviours sticking
A new UK study by King’s College London and Ipsos finds that while people are getting used to wearing face masks, they have been a source of tension for some.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?