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The outlook for Outlook
Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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Older, Wiser, Consumer
More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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From hi-fi to wi-fi: the growth of digital radio
The new RAJAR release spark John Carroll to speak about the rise of radio and it's continued growth in his newest MediaWeek blog.
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Europeans don't see any economic light ahead
Though the world's attention has turned to London and the Olympic Games, bad economic news continue to emanate from the UK and Europe.
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Will Olympics Inspire a Social Generation?
Gavin Sugden talks about social media and the olympic games.
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Great expectations... but it's the taking part that counts and we can all take part
Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media.
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Consumer First Panel for Ofgem - Wave 2
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.