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Shifting Shoppers’ ESG Attitudes to Action
How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Public ratings of the SNP fall over Humza Yousaf’s first year as First Minister
A year on from becoming First Minister, Humza Yousaf remains less popular among the public than Nicola Sturgeon was when she left office.
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Eggs: how do you eat yours? What is Britain's favourite egg?
Ipsos Observer hatched a plan to survey Brits on their egg-eating habits - here we lay out the results that you simply cannot egg-nore!
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The hidden dangers lurking in our kitchens: myths, misunderstandings and malpractices!
The long bank holiday weekend is fast approaching. Whether you celebrate Easter or not, many of us will be enjoying meals lovingly prepared by friends and family over the coming break. But who are these meals nourishing more? Us, or the scores of potentially harmful bacteria and other hidden nasties in kitchens across the land?
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Dissatisfaction with government on immigration at highest level since 2015
69% of the public say they are dissatisfied and just 9% satisfied with the way government is dealing with immigration according to the latest round of our immigration tracker with British Future.
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Ipsos and Apella Advisors event: Labour and Business – how will public opinion shape the party's approach?
On Tuesday 19 March at the Ipsos and Apella Advisors event: Labour and Business – how will public opinion shape the party's approach?, we shared some polling Labour supporter attitudes to business.
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Conservatives register worst favourable scores this parliament
58% are unfavourable towards the Conservatives according to the latest Ipsos Political Pulse.