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From home life to work and money: the impact of lockdown on the 50-70s revealed
Ipsos conducted research on behalf of the Centre for Ageing Better to understand the impact lockdown has had on those in their 50s and 60s. The findings reveal how the pandemic has changed people’s lives and their plans for the future.
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Face masks becoming normal but a flashpoint while ‘COVID-secure’ behaviours sticking
A new UK study by King’s College London and Ipsos finds that while people are getting used to wearing face masks, they have been a source of tension for some.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?
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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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Coronavirus fallout: new data reveals blame, impact on trust and views on the future of the UK
A new study by King’s College London and Ipsos finds that more people think the COVID-19 crisis has been handled badly than well in the UK.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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Ipsos Research Highlights - 24 July 2020
In this week's Ipsos Research Highlights we look at how the public feels about wearing face masks in shops, their priorities for British infrastructure and where they place themselves on the political scale.
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Nearly 9 in 10 Britons say it is either essential or important to wear a facemask in public to stop the spread of coronavirus
While a large majority agree that it is important to wear a facemask in various situations, there is also strong support for government rules making it mandatory to wear one in shops
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Polling on how voters identify politically presents challenges and opportunities for Labour
New polling from Ipsos shows those on the right more favourable to Johnson and the Conservatives than those on the left are to Starmer and Labour.