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Staying close to your customers amid COVID-19 pandemic
Why customer experience still matters amid COVID-19 and social distancing.
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Ipsos Research Highlights - 9 April 2020
This week's Ipsos Research Highlights features the financial impact of the coronavirus on the British public, life under lockdown and how COVID-19 may affect long-term trends.
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Only 20% of people are happy to share online information for personalised recommendations
Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Financial impact of COVID-19 already being felt by Britons, especially younger generations
While many Britons have realised that they need to change their financial habits as a result of the coronavirus outbreak, those under-35 are most likely to have felt the pinch so far.
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Audience expectations in a digital world
Attitudes of audiences towards audio-visual content are changing.
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Britons more concerned for others than themselves amid COVID-19 outbreak
Brits amongst the most altruistic around the world; more concerned for the vulnerable than themselves.
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Government message cutting through on COVID-19
97% of people have heard from the Government on how to protect themselves from COVID-19.
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Ipsos Research Highlights - 3 April 2020
This marks the first of our weekly Ipsos Research Highlights, which will closely follow the evolution of the pandemic. This week features the changing behaviours of the British public, opportunities for brands and how COVID-19 may affect long-term trends.
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Women more likely than men to have tried to help others amid COVID-19 outbreak
Women are significantly more likely to have reached out to their friends, family and community to offer emotional support and help with basic tasks.
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More people staying at home as concern about coronavirus increases
An update on the trend data we're tracking across the UK on COVID-19.