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Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
Ipsos UK receives MSPA Europe/Africa Elite Membership for 2025, marking a decade of industry excellence.
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Half of Britons say Rachel Reeves’ decisions have made them less confident about economic growth
Two-thirds of the public disagree with the decision to end winter fuel payments for pensioners who do not receive Pension Credit.
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Patients struggling with NHS admin
Ipsos polling for the King’s Fund, National Voices and Healthwatch England reveals that nearly two in three patients (64%) have experienced at least one NHS admin problem in the last year (for themselves or someone they care for) such as lost test results, inability to change or cancel appointments, or receiving incorrect information.
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Love across the political divide? Not so easy, say Britons
42% of Britons think a potential romantic partner’s political views are important.
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Demystifying Green Expectations in Healthcare
Environmental sustainability is increasingly important in the healthcare sector, but what does that mean for how pharmaceutical and MedTech companies operate?
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Almost half say Keir Starmer and Rachel Reeves doing a bad job– their worst ratings since taking office
Nearly half (48%) of Britons think the Labour government is doing badly at running the country, a figure comparable to ratings of Boris Johnson's government. Overall, most of the public (56%) are disappointed in what Labour has done so far.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.