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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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`Personal hooks' the key to tackling Scotland's digital divide
Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.
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Where does the public stand on devolution?
Matthew Bristow of Ipsos North blogs on attitudes towards devolution of powers to the English regions.
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House price expectations cool for 2015
The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014.
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Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.
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Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world
Research carried out by Ipsos for PayPal, which investigated the mobile shopping habits of more than 17,500 consumers in 22 countries, reveals insights on mobile shopping behaviour, barriers and growth markets.
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Evaluation of Shine Women's Mentoring Service
An evaluation of a one-to-one mentoring service designed, in the long term, to reduce reoffending.
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Consumers vote with their feet on corporate tax avoidance
Ipsos's latest Sustainable Business Monitor finds that the public are prepared to take action against companies who don't behave responsibly, especially in the case of tax avoidance.
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Captains of Industry continue to view a Conservative Government as good for business
The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.