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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review
Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
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Understanding the impact of cost of living rises on older people
Data collected for Small Acts of Kindness continues to show the impact winter, cost of living rises and changes to the Winter Fuel Payment has on the older people surveyed
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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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Ipsos partners with the University of Kent in a new research project to assess the costs and benefits of homecare services in England
Ipsos is pleased to announce its participation in a new research project which will assess the value for money that home care services provide to people receiving care and their families in England.
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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
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Reform UK and Farage most trusted on immigration as confidence in Labour and Conservatives falls
Reform UK enjoys the highest level of trust on having the right immigration policies (37%), handling migrant crossings of the English Channel (39%), and making illegal entry more difficult (42%). Conservatives are the least trusted party on these issues.
Key Influencer Tracking
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion-forming stakeholder audiences.