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Ipsos Health Flyer
Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.
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Three New Product Innovations
Three new products success factors that you should measure, control and own.
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Development and testing of the Scottish GP Access Survey questionnaire
We were commissioned by the Health Department of the Scottish Government to develop and test a short questionnaire and accompanying letter on access to GP surgeries.
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Glasgow Housing Association - Purpose and Direction
Glasgow Housing Association (GHA) commissioned Ipsos to conduct qualitative and quantitative research to provide an independent assessment of the extent to which the GHA `purpose and direction' strategy matches the aspirations and priorities of tenants.
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Issues Index May 2009
Ipsos's May Issues Index shows that, according to the public, the economy remains the most important issue facing the country.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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Business Elite consuming more new media, but traditional media holding firm for now
Europe's senior business people are changing the way they consume media, new research from Ipsos MediaCT has found. But despite being early adopters of new technology, they still rely on traditional media for news and information.
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PR agencies contracts at risk during recession
Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.