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Issues Index April 2009
The economy is still the most important issue facing Britain, while, as Britain withdraws from Iraq, concern about defence and foreign affairs is at its lowest since 9/11.
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State of the Economy - Trends
Q How would you describe the current state of the British economy?
Q And what state do you think the British economy will be in, in 5 years' time? -
Standard of Living - Trends
Q The things people can buy and do -- their housing, furniture, food, cars, recreation and travel -- make up their standard of living. How satisfied or dissatisfied do you feel about your standard of living at present?
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Recruitment and Retention of Lawyers
Ipsos was commissioned to conduct research exploring the recruitment and retention patterns of Scottish lawyers. The key driver for the research was predicted difficulties in the future supply of practitioners in some legal markets and the provision of lawyers in rural areas of Scotland.
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Timely Information to Citizens
This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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Ipsos Political Monitor April 2009
Ipsos's April Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by thirteen points.
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Ipsos poll on 'smeargate' for the News of the World
Ipsos carried out a survey for the News of the World, looking at public attitudes to the recent email 'smear campaign' countroversy.
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The Imperatives for Customer Loyalty
This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.