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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.
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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Eurovision polling: fears of “nul points” for the UK on the rise as public selects which songs political leaders would sing in Switzerland
Just over two in five (43%) think that the UK will receive no points in this year’s Eurovision Song Contest, a 19 ppt jump from last year.
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Stephen Fry tipped to triumph in Celebrity Traitors, while Alan Carr expected to struggle, according to Ipsos poll
Stephen Fry is the fan favourite to triumph on the upcoming celebrity edition of The Traitors.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Britons Predict 2025: Starmer stays, recession looms, and Prince Harry unlikely to return to the UK
Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.
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Almost 7 in 10 (69%) of Britons believe celebrities are entitled to prioritise their mental health - even if it leads to cancelled performances
A new survey conducted by Ipsos has revealed strong public support for celebrities prioritizing their mental health, even if it means cancelling performances.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.