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MSU-Segmentation-1
Affluent Report Luxury Segmentation
MSU Reconnecting with Your Consumers (TH)
CONNECTED SEGMENTATION TOOLS TO KEEP UP WITH THE EVOLVING CONSUMER NEEDS
Reconnecting with Your Consumers
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One in five Britons would consider voting for a new left-wing party, rising to one in three young people and Labour voters
One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.
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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
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Too divisive to lead Britain? The British public share concerns – and positives – of Nigel Farage becoming Prime Minister
Main concerns about Farage becoming PM include him being too divisive to lead Britain, his closeness to Donald Trump and doubts that Reform UK have enough talent to lead a competent government.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?