Search
-
Empathy not Sympathy: Living with a rare disease
Living with a rare disease brings a particular set of challenges, often underappreciated by the health system, which can severely affect quality of life.
-
‘Mind the Gender Gap’ - Women and Money
Britain’s Financial Services sector is one of the strongest and most sophisticated in the world, but with this heritage comes a legacy sometimes at odds with consumer needs. This short film explores these issues through expert interviews and stories from across the country.
-
COVIDWATCH: Was it really the Great British Piss Up?
Our ethnography team have been following Britons as they begin to go back to the pubs following the easing of coronavirus lockdown rules.
-
COVID-19: We are the ‘underlying conditions’
How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture, communicated through film.
-
Children First. Lessons from Paediatric Research
In an industry moving towards patient-centricity, patient research is on the rise as pharmaceutical companies strive to develop a greater understanding of their product’s end users. However, this can be complicated if your end users are children.
-
The Power of Culture
Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
-
Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
-
How behavioural science is helping us improve our understanding of corporate reputations
The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people.
-
Experiences of people with long-term conditions – what does GPPS data tell us?
Joanna Barry looks at the most recent data from Ipsos’s GP Patient Survey and what the survey tells us about the experiences of people living with a long-term condition.