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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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On second anniversary of King Charles III’s coronation, 44% of Britons want the ceremony for the next monarch to be smaller in scale
44% of Britons favour a smaller-scale coronation for the next monarch, compared to 38% who want one of a similar scale and 11% a larger ceremony. Britons are similarly split over whether too much or the right amount of money was spent on King Charles’ coronation.
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Almost nine in ten Britons are concerned about energy prices
Almost nine in ten (88%) Britons are concerned about the current cost of energy. Nearly eight in ten (77%) are concerned about how dependent the UK is on energy imports from other countries.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
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Meet Tomorrow's Business Travellers
Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US