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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Migration, Skills, and Public Trust: Rethinking the UK's Policy Approach
The Government should take this opportunity to reconsider the role of immigration in addressing labour market demands through the implementation of its Immigration White Paper.
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Public Support Holding Steady for Refugees Despite Global Fragility
A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.