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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Nine key Learnings from AXA Health's Award-Winning VoC Program
Find out the key takeaways from AXA Health's award-winning VoC program: Empowering storytelling across departments, prioritising customer segments for maximum impact.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Research by Ipsos for Barclays identifies potential to unlock capacity in the housing market
New investigation into the scale and nature of the ‘right-sizing’ market used by Barclays to recommend five policy changes.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Shifting Shoppers’ ESG Attitudes to Action
How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers