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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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The future of policing
Policing in the UK is based on 'policing by consent', but recent data shows a decrease in public approval and trust in the police in the UK. We spoke with Rick Muir, Director of The Police Foundation, about the current state of policing in the UK, the perception gap the public have on police activities and how policing can be improved. In order to restore trust in policing, our data shows that presence, fairness, accountability and meaningful engagement are integral.
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Unilever Creators Study, August and September 2023
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
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3 takeaways from Ipsos polling for The Rest Is Politics podcast
3 takeaways from an Ipsos poll for The Rest is Politics podcast covering a range of political and social issues.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Building An Integrated ESG Strategy
When it comes to creating an end-to-end strategic shift in the alignment of ESG with commercial objectives, business leaders have many considerations to take into account. How to ensure ESG feeds into the business planning and value creation process? Do the ESG commitments truly deliver on the ‘North Star’ that is corporate purpose. What are the expectations of stakeholders (both inside and outside the organisation), and how do you balance competing priorities and expectations? How do you ensure the goals you set are ambitious and impactful, and that your reporting addresses the needs of double materiality (financial and ESG data)?
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75 years of the NHS - Thriving or Surviving?
This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.