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Women's Support Gave Blair The Edge
It was women voters who last Thursday delivered a comfortable majority for Tony Blair. That is the clear message from a detailed analysis of nearly 18,000 MORI interviewees weighted to the final result.
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Worcester's Weblog - The Blair Factor
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
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Financial Times Election Research - Poll 4
Including the "Political Triangle" (leaders, parties or policies), advocacy ("word-of-mouth" effect) and party and leader image questions
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Analysis Gives Clear Steer On Education Priorities
As the election approaches, new analysis by MORI Social Research Institute gives the political parties a clear steer on the education priorities of both teachers and of members of the public.
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Worcester's Weblog - Poll Gap: Internet v. Rest; Up-dated Reflecting Sunday's Polls
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
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Worcester's Weblog - Poll Gap: Internet v. Rest; Replay of USA?
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
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Financial Times Election Research - Poll 3
More Labour supporters are now galvanised to turn out to vote than at the beginning of the election, providing a boost to Labour's potential election victory on May 5.