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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Missed Opportunities in Women's World Cup 2023 Advertising
Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
Ipsos Tech Tracker
From 2012 until 2020, the Tech Tracker provided bi-annual face-to-face monitoring of device ownership and usage in Britain, as well as general attitudes toward technology and technology companies/policies.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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75 years of the NHS - Thriving or Surviving?
This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.
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Britons worry about inequality but put equal opportunities before equal outcomes
New global Ipsos research for the Fairness Foundation - the 2023 Ipsos Equalities Index.
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Be Distinctive. Everywhere.
New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.
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World Refugee Day 2023: Despite a decline in support for refugees since 2022, support for the principle of refuge remains high
New global research by Ipsos reveals that on average three in four adults support the principle of giving refuge to people escaping war or persecution.