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Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.
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Doctors Remain Most Trusted Profession
In a year when trust in politicians and other public figures has declined significantly, more than nine in ten British adults trust doctors to tell the truth, according to Ipsos's 2009 veracity trust survey for the Royal College of Physicians (RCP.
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Labour lost Sun readers' support in 2008
The Sun's decision to switch its support to the Conservatives (announced today) is actually a reflection of a decision already taken by the newspaper's readers, as newly-published data from Ipsos shows.
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For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Worcester's Weblog - "Becalmed"
Sir Robert Worcester notes that there has been a remarkable stability in the parties' share of the voting intention polls for over three months.
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Public Opinion: Why it is important and how to measure it.
Sir Robert Worcester on the art of measuring public opinion.
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Only One in Five Say They Trust Journalists to Tell The Truth
Ipsos's veracity index finds that trust in journalists has remained low for the last 25 years.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Hillary Clinton Confounded The Pollsters In New Hampshire On Tuesday
The Sun' s Political Editor commissioned Bob Worcester to write a personal "Why the polls got it wrong in New Hampshire" article for the Sun, Britain's best selling national daily newspaper, specifically in "Sunspeak".
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The reputation of local government
This report presents the findings of a literature review of research into public attitudes towards local government in England. This was conducted by the Ipsos Social Research Institute on behalf of the Local Government
Association (LGA) to support the launch of the `My Council' campaign among English local authorities.