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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Optimism over the economy improves for the second month in a row - but young are still more pessimistic
Ipsos's September 2016 Political Monitor shows public expectations over the economy continue to improve after hitting a low in July following Britain's shock decision to leave the European Union.
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Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
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High Definition Customers: A Powerful Segmentation
In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation
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The Many Faces of Modern Motherhood
Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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A Life Suspended: The State of Syrian Refugees in Jordan and Lebanon
In a bid to understand what it means to be a Syrian refugee in a host country, Ipsos MENA surveyed 2,200 Syrian Households in Lebanon and Jordan, gathering information on over 13,000 Syrian refugees, looking at their daily lives, challenges, attitudes, and future aspirations.
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Connected driving: public appetite but concern about safety
According to research by Ipsos for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.