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'Work with Ipsos' joint venture launched
Ipsos MediaCT and Work Research have today announced their qualitative research joint venture, Work with Ipsos.
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Bite Sized Thought Piece: Weighting Online Surveys
What is wrong with online samples? Ipsos MediaCT investigate.
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Sir Robert Worcester KBE DL Appointed President of Institute of Business Ethics
Sir Robert Worcester KBE DL, Founder of MORI and Chancellor of the University of Kent, has agreed to become President of the Institute of Business Ethics.
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Road User Charging Survey
The release of findings from a new survey conducted by Ipsos coincides with today's publication of Governing and Paying for England's Roads', a report by the RAC Foundation. The survey explores public attitudes towards road user charging.
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Ipsos MediaCT: An iPad Revolution?
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
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Daily Mail Poll on Swearing on Television
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
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Was it the Sun (and the Times) wot (nearly) won it?
Sir Robert Worcester and Jayme Herve take a close look at the impact of the print media in the run up to the General Election.
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Top 10 Advertising Lessons Learned
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.
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Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
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The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?