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Thoughtpiece - Early Adopters
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
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Letter from Britain 2
An analysis by Sir Robert Worcester on the results of the 2008 American Presidential Election.
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Retail Checkout Flyer
An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.
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Checkout launched to help manufacturers test their new products
Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.
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Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies? -
Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Mediator
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.
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US elections; the fat lady's just got up to sing
Sir Robert Worcester's analysis of the US presidential election campaign.
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Barack Obama and Joe Biden have it in the bag. Oh? Not necessarily!
An article by Sir Robert Worcester on the US presidential elections for The American magazine