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Half of Britons believe Prince Charles will be a good king, even as two-thirds want the Queen to remain Monarch for as long as possible
While both Charles and William are expected to do well once they become King, a majority of Britons are in no rush to see any change in the country's Head of State
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Majority of Scots are concerned about climate change and are aware of its risks to Scotland
An Ipsos survey in Scotland for ClimateXchange and the Scottish Government to understand the Scottish public’s views on climate risks and opportunities.
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Fake news and misinformation: The divorce of tech and social media
As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
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Volvo Sustainability Campaigns: Making Magnificent Advertising, Not Wallpaper
Effective sustainability communication that inspires without losing sight of the brand.
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2021 Annual Report for the Evaluation of Local NO2 Plans
The latest report from Ipsos on the effectiveness of measures to improve air quality finds that the Clean Air Zone (CAZ) introduced last year in Bath is likely to be contributing to the improved air quality seen in that area. Across Bath and Birmingham, the local CAZs are leading to shifts in behaviours – including re-routing (businesses) and choosing different modes of transport (residents) as well as a decrease in trips.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…
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Cost of living, NHS, crime and condition of streets would be most important in deciding how to vote in local elections
Ahead of Thursday's elections, what issues are Britons basing their vote on and what do people expect to happen?
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Conservatives' lead on the economy falls as Labour seen as best party on tax
The Conservatives still retain a lead on ‘managing the economy’ overall (+6). However, this lead has fallen from +18 in October 2020.
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What Worries the World - April 2022
Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month according to the latest Ipsos global What Worries The World? survey.