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First Life in the UK Index identifies wellbeing gap between young and old
A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Ipsos finds concern about children’s mental health and staff welfare in education
Overall, the British public think schools are performing well, although not across all areas, according to a new Ipsos survey.
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Britons worry about inequality but put equal opportunities before equal outcomes
New global Ipsos research for the Fairness Foundation - the 2023 Ipsos Equalities Index.
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Ipsos polling highlights some public confusion about new voter ID rules
According to the new Ipsos research for the Local Government Information Unit (LGIU) , there remains some confusion over the type of ID accepted at polling stations.
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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?
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Cost of living crisis in Northern Ireland: a consumer journey
Consumers in Northern Ireland are being impacted by rising costs, at a time when they already have the lowest gross weekly income compared to the UK average. Captured through interviews and video diaries, the real-life journeys in this article show how affordability permeates all aspects of the consumer experience and highlights how people are making difficult financial decisions and sacrifices with their food shopping behaviours. With the prospect of a second Northern Ireland Assembly election within a year, we reflect on the challenges any future Executive faces in delivering for the people of Northern Ireland.
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An economist's take: Interview with Dr Linda Yueh
Through an economist's lens, Dr Linda Yueh shares her take on key challenges of the cost of living crisis, thoughts on economic policy and growth, and some possible glimmers of good news.
Dr Linda Yueh is an economist at Oxford University and London Business School, and the author of The Great Economists: How Their Ideas Can Help Us Today. -
Consumer Food Shopping Experiences Research
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
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REACT Health and Wellbeing study: FAQs
Frequently-asked Questions (FAQs) for the REACT follow-up study from Ipsos and Imperial College London.