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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Half of Britons expect utilities bills to go up a lot in next 6 months
Many also expect rises in cost of shopping and fuel while 3 in 4 Britons are following stories about cost of living closely
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Report from third wave of Food and You 2 survey published
Since 2020, Ipsos has been running the Food Standard Agency’s new flagship survey, Food and You 2.
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Ipsos Global Trends 2021: Aftershocks and continuity
Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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What do Britons find acceptable behaviour on public transport?
You can take a phone call or do your make-up but don’t listen to music out loud or “manspread” on public transport, say Britons.
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Ipsos Global Predictions 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Ipsos Research Highlights - December 2021
In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.