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John Carroll appointed to Chair Media Research Group
John Carroll, Senior Director at Ipsos MediaCT has been appointed as Chairman of the Media Research Group.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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ABC research gets a backstage pass to viewers' living rooms
ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
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Ipsos Retail Flyer
The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business
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MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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Trust and Financial Services
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos, discussed the need for the financial services industry to re-build a position of trust with consumers.
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Business Elite Asia
With considerable spending power, despite the recession, the Business Elite in Asia have been been helping to lead many industries out of the recent economic slowdown.