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Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
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Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
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Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
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Noise Bothers Seven In Ten People At Home
Findings from an Ipsos survey commissioned by the National Society for Clean Air and Environmental Protection (NSCA) show that noise is an issue for a substantial number of people in Britain, and a serious one for some. In all, 7 in 10 people report to be bothered by one or more sources of noise in their neighbourhood, and 12 per cent say their quality of life at home suffers a great deal or a fair amount from noise when they are at home. The most common source of annoyance is noise from cars / motorbikes, with one in five (21 per cent) reporting that they are bothered by this kind of noise in their neighbourhood.
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The Experience Of Smaller Establishments In Applying For Live Music Authorisation
This is a summary of the findings of a survey conducted by Ipsos on behalf of the Department for Culture Media and Sport (DCMS), in association with the Live Music Forum (LMF). The survey looks at the experiences of people (predominantly licensees) involved in making new licence applications under the 2003 Licensing Act (see note), with specific reference to how they have found the transition and whether they applied for a licence to allow the staging of live music.
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Review Of Choices For Life
The Scottish Executive commissioned Ipsos to conduct a review of Choices for Life. Choices for Life is an initiative which aims to promote healthy lifestyles and provide drug, alcohol and tobacco awareness to young people in innovative ways. The intention is to teach young people about important life choices they will face as they move from primary school into secondary school.